Working prototypes
Build and test product concepts before engineering commits capacity.
Product x Operations x AI
Product & Operations Executive. AI-native, hands-on leader in enterprise B2B SaaS & fintech.
23+ years building enterprise software, 14+ of them as an executive. I helped take a bootstrapped company from $0 to ~$10M ARR and an acquisition, and most recently built a regulated digital-asset platform from zero to 50+ customers in six months.
I'm a software executive who stays close to the work. I've spent more than a decade building and scaling enterprise SaaS for major financial institutions, and I'm happiest working directly with customers and engineering: shaping strategy, writing PRDs, prototyping, and getting into the details of the product.
At Horizn I was hired as VP Product before a product existed. Over ten years I became CPO and then COO, led the pivot from custom development to B2B SaaS, and helped grow the company to ~$10M ARR with clients like Wells Fargo, RBC, Scotiabank, BMO, CIBC, US Bank and M&T Bank, through to its acquisition by Inbenta.
Since then I've led global product for an AI customer-experience platform and built a digital-asset platform from zero to one.
Raised by hardworking immigrant parents.
Honours Computer Science, co-op. First hire at Desire2Learn, now D2L.
Home base in the Greater Toronto Area.
AI has changed how fast I can move from an idea to something tangible. I work in it every day, and I've taught my team and my peers to do the same, so a lean team gets far more leverage than it would have traditionally.
Build and test product concepts before engineering commits capacity.
Develop and keep PRDs, epics, stories and test cases in sync.
Automate recurring reporting, follow-ups and product analysis.
Coach my team and peers to use AI well, raising the quality and consistency of their work.
President
Tetra Digital Group · Composable digital-asset operations platform
0 → 1Chief Product Officer / Chief Operating Officer
Canada's first licensed digital-asset custodian
0 → 1Global Head of Product
Global AI platform for customer experience
Post-acquisition integration & scalingVP Product → SVP → CPO → CPO / COO
Enterprise B2B SaaS for financial institutions
$0 → ~$10M ARRVP, Product Management
EHS and quality management software · 700+ clients
Director, Product Management
Social marketing automation · MLB, Comcast, American Cancer Society
Earlier: client strategy, implementation and product development leadership at Awareness; Account Director at Syncapse; software developer at Bowe Bell + Howell, Pivotal and Desire2Learn.
Wells Fargo, RBC, Scotiabank, BMO, CIBC, US Bank, M&T Bank, Wealthsimple, Fireblocks, BitGo, Coinbase, Anchorage, Ledger, ATB
I'm most valuable where product, operations and customers meet: zero-to-one builds, regulated markets, and growth stages where a company needs structure without losing speed.
Robin was easily the best leader that I have ever had the privilege of working for. … Robin has many outstanding qualities, but I would say his best is that he genuinely wants to see his team succeed, and he has the tools to do so.
He is a talented business mind with hard technical development skills - a rare combination. There is just something special about working with someone who can build solutions as fast as they are conceptualized.
Robin was the best manager I have ever had the opportunity to work with. From his positive attitude, to his incredible insight into product and technology, Robin is a visionary who always inspires a creative, supportive and fun working environment. … Any employee would be lucky to have Robin as a manager.
When Robin joined the team, one of his key responsibilities was to bring greater organization and structure to the Product Management function. He did an excellent job of doing exactly that. … I'd recommend Robin without hesitation to any organization looking for an experienced leader who can build a strong team and deliver.
Robin is one of those rare product people that understands rigorous, studied product management, and also lean, "get-things-done", software development. … Whether you are a start-up who is building a new software product, or an existing enterprise with a product that is already in-market, Robin will fill the role, and amplify the entire team's performance.
Robin leads by example. I learned a great deal about everything from high level product strategy to agile methodology, via osmosis. … Robin is an enabler. He gave me the room to experiment and operate independently. … I'd highly recommend Robin for any PM leadership role.
Excerpts from 30+ recommendations on LinkedIn. Titles shown are current.
Hiring a product or operations leader?
I'm exploring President, COO, CPO and VP Product roles with companies that want a hands-on, AI-native executive. The best way to reach me is on LinkedIn.
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